Attention Is More Valuable Than Bitcoin and Gold Combined

You think you know the game. You think the game is about having a better idea, a slicker product, a more disruptive piece of code. You’ve been told your whole life that if you just build a better mousetrap, the world will beat a path to your door.

That’s not the game at all. Not anymore. You are living in a fantasy. You are playing a game that ended five years ago. You are missing the new battlefield entirely, and you’re about to be wiped from it before you even knew there was a war.

Let’s get one thing straight. The old world is dead, and the new world doesn’t care about your brilliant idea.

In the old world, the bottleneck was creation. The game was defined by scarcity. To make a film, you needed a studio, millions in capital, and a distribution deal. To write a book, you needed a printing press and a publisher. To build a factory, you needed steel, land, and a legion of workers. To build a software factory you need hands-on-keyboard nerds and a great design eye. The act of making was …