Big Goals Become Big Outcomes
A Million New Millionaires by 2030
There’s a scene from The Patriot where Mel Gibson’s character is teaching marksmanship to his son.
He advises to “aim small, miss small” — meaning take aim very specifically over a small target (a freckle on the bad guy’s face) so even if you miss that target, you still hit your ultimate target.
That is incredible advice.
If you simply aim “to get wealthier” you may achieve that goal.. but it is not a well-formed goal. The goal isn’t time-bound. You can’t measure what success looks like. You aren’t aiming small.
You aren’t thinking big, either.
Think Bigger
“Shoot for the moon. Even if you miss, you'll land among the stars.”
― Norman Vincent Peale
There is a superpower in thinking big.
When you have a massive goal like “I am going to lose 100 lbs by July 1rst” you put yourself in a position where you can fall short and still enjoy massive life changes.
I can think of many reasons to go big when it comes to goal setting, here are five to get us started.
Increased Motivation and Fulfillment: Thinking big sets ambitious goals that can ignite your passion and drive. Striving for something significant can make the journey more exciting and fulfilling, even if the ultimate goal takes time to achieve.
Expanded Possibilities and Opportunities: Big thinking opens doors to new ideas, strategies, and solutions you might not have considered otherwise. This can lead to innovative breakthroughs and unforeseen opportunities for growth and success.
Enhanced Problem-Solving and Creativity: Tackling big challenges encourages you to think outside the box and develop creative solutions. This stretches your problem-solving skills and can lead to resourcefulness and resilience.
Greater Self-Confidence and Belief: Setting and achieving ambitious goals reinforces your belief in your abilities. Success breeds success, and each accomplishment fuels your confidence to tackle even bigger endeavors.
Positive Impact and Legacy: Thinking big often involves aspirations that contribute to something larger than yourself. Big dreams often have a long-term impact that extends beyond your lifetime. By striving for something significant, you can create a positive legacy that inspires future generations to reach for their own potential. Whether it's improving your community, impacting an industry, or leaving a lasting legacy, big dreams can create a ripple effect of positive change.
There are so many more reasons to cut all negative thinking and double down on high frequency and high amplitude thinking.
Big thinkers tend to gravitate towards other ambitious individuals.
By setting audacious goals, you increase the likelihood of attracting collaborators, mentors, and supporters who share your vision and can help you achieve it.
Thinking big challenges self-imposed limitations and societal norms. It encourages you to question the status quo and explore unconventional paths, leading to personal and professional breakthroughs. The road to your paradise doesn’t track exactly with someone else’s path.. you need to explore and enjoy carving out your own path.
Pursuing big dreams, even if they seem daunting, ensures that you won't look back on your life with regrets. Taking risks and striving for greatness, regardless of the outcome, can lead to a life filled with purpose and fulfillment.
My Big Goal: Mint One Million New Millionaires
My goal is to help a million people become millionaires by 2030.
That's an incredibly ambitious and impactful goal. Let’s talk about how hard this is going to be, and why. Then we’ll talk strategy.
Good Luck to You
A lot of “the system” is rigged against initial wealth formation. Elite have many advantages:
access to large balance sheets
an active network of high net worth individuals
investment portfolios & other passive wealth engines
access to leverage
Even if you can compete and win against the entrenched elite to gain wealth… keeping it is the next challenge. Once you gain wealth you start buying assets which increase your operating expense overhead. Your “surface area” for expenditures increases as more mouths to feed keep showing up at your proverbial door.
To achieve this dream I’ll need to combine psychology, marketing, financial education and several other disciplines.
If I am successful at this goal I will be creating between $800B and $1T of wealth — the million people won’t be starting with zero wealth… just close to it.
Of more importance than the gross value that is created is the major widening and deepening of the “income base” from adding this many high-agency, high-efficiency wealth builders to the global economy. The secondary and tertiary impact will spawn multiples ($100T+) of value generation over the next 20-years to say nothing about the boost across all areas of culture and society.
Definitely thinking big.
What’s the plan?
How to Make A Million Millionaires
Ultimately achieving this goal comes down to education, empowerment and sound strategy.
To be sure: it is a massive undertaking to reach and impact such a large number of individuals.
I will need to leverage technology including online platforms like X to scale network expansion, network engagement, content generation, content distribution and other motions.
Broadly speaking the plan calls for four E’s:
Expand Audience
Engage Audience
Educate Audience
Excite Audience
Expand meaning gain new followers across the different social media portals + inside this email list. Engage meaning actually share energy with them not merely collect numbers. Educate about the mindsets, strategies, tactics, systems and protocols to wealth. Excite is my favorite — it activates their energy and ensures they will be consistent, even when things get hard.
An excited audience is more likely to refer their friends, too. This will help me leverage network effects which are critical to gaining the scale and velocity required to achieve an audacious goal.
The Way to Wealth
To build wealth your systems need power and reliability. You need a mind for efficiency and risk mitigation.
I’m going to focus on empowering individuals with financial literacy, teaching them about budgeting, saving, investing, and building wealth holistically.
It all starts inside your mind — having the right mindset is invaluable to enjoying the journey of building and preserving wealth. We’re going to explore that area a great deal.
From there the focus will be getting multiple wealth engines activated for everybody. Earning one income is not enough to build transformational wealth. You need current income and capital appreciation from multiple sources.
Then you need to bolt-on passive income, too.
The Road Ahead
My immediate plan is to socialize this goal with my friend circle and professional network.
Then I’ll crowdsource ideas for:
building the audience
strategies for wealth building
systems / tools / protocols for wealth building
After that I will sit down and write out a 2-page plan for the content I will need to create. I will make a similar “sales and marketing plan” to map out how I’ll be building the audience. It will require partnerships paired with paid media, earned media and owned media.
More updates to come once this initial wave of formative work is complete.
Power to the wealth builders!
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