The Sovereign Blueprint, Part II
You’ve been asking me to build a wealth system you can use. I built it. And you’ve never seen anything like it.
In less than two weeks (Thursday, November 13) we are publishing the new WealthSystems.ai.
Paid Members are going to get first access to a special new tool I’ve been secretly building for the last few months… a set of X-Ray glasses for the markets.
We’re also going to revamp the old Wealth System blueprints originally published back in 2023 and 2024 to reflect the state of technology and the markets as we prepare to enter 2026.
The focus is going to be re-examining those strategies in light of recent developments and advancements. We’re also going to leverage AI in different ways to improve these engines: analysis, recommendation generation and more.
As a part of this process,
will require a larger investment:Monthly → from $17 to $25
Annual → from $175 to $249
Until these changes are published you can still purchase an annual membership right now for just $175. Alternatively, you can sign-up for the $17/month today, lock-in that low rate and focus on building your wealth system.
I’m going to be direct because you don’t have time for platitudes. Your results aren’t matching your ambition, and the gap between them is your comfort zone.
You’re stalled because you’re protecting two things: your ego and your fear. Your ego whispers that failing publicly is worse than never trying at all. Your fear screams that you aren’t ready, you aren’t smart enough, or the timing isn’t right.
Both are liars. And right now, they are the architects of your mediocrity.
You ask for advice, but what you really want is a guarantee. There isn’t one. The successful people you admire aren’t smarter than you; they just move. They have a violent bias toward action.
Stop researching. Stop “networking” over coffee. Stop optimizing. Stop waiting for the perfect plan. Action is the only antidote to fear. Momentum is the only cure for analysis paralysis. You will learn more from one hour of doing than from one hundred hours of strategic planning. Make the call. Write the code. Ship the product. Get the “no.” Failure is just data. Go get the data.
But relentless action without structure is just chaos. This is where most people fail next. They treat every day like a new battle, relying on willpower. Stop it.
Successful people don’t rise to the level of their goals; they fall to the level of their systems. You must build systems. What is your system for finding clients? For your physical health? For managing your finances? For learning new skills? Motivation is a fleeting emotion. Discipline is a structure. Build the structure. Automate your discipline so your systems run even when you don’t feel like it. That’s what this entire place is about.
This is the final piece. Let your ego and fear go. They are baggage you can no longer afford to carry. The world does not care about your potential. It only rewards your production.
Nobody is going to discover you.
No one is coming to save you.
Your piece of the world isn’t waiting to be given to you.
It’s waiting to be claimed. It’s a fortress, and you must lay siege to it every single day with your actions and your systems.
Stop hoping. Start executing.
What are you waiting for? The price to rise again? More time to pass?
The Sovereign Blueprint, Part II
In Part 1, I gave you the new identity.
I told you to kill the old identity, the one that is very popular right now, the Creator. That passion-driven, authenticity-obsessed artisan is a blue-collar laborer. A factory worker on a new assembly line, about to be replaced by a machine.
Your new identity is the Director.
The Director does not “do the work.” The Director does not lay the bricks. The Director has the vision. The Director sets the strategy. The Director provides the judgment.
Your value is no longer in your effort. It is in your taste.
Most of you accepted this. Intellectually. You understand that “Creator” is a trap and “Director” is the new alpha.
Good.
Now, your first job as Director. What is it?
You think it’s to “build a product.”
You think it’s to “raise capital.”
You think it’s to “write a business plan.”
Wrong. Wrong. And wrong.
Your first, last, and most important job is to solve the only bottleneck that matters.
The Attention Bottleneck.
The New Asset Class
In the old world, the bottleneck was capital.
If you wanted to build a factory, you needed a massive loan. If you wanted to start a software company, you needed venture capital. Capital was the gatekeeper. It was scarce, and it was guarded.
In the 2010s, the bottleneck was creation.
Building a high-quality app or a professional video was hard. It required expert coders, expensive cameras, and years of skill. Creation was the barrier to entry.
AI has killed both.
AI has made creation free. It is not “cheap.” It is free.
I can spin up a “good enough” SaaS backend in an afternoon. I can generate a “good enough” blog post in 30 seconds. I can create a “good enough” logo for a nickel.
“Good enough” is now baseline. It is a total commodity.
When creation becomes free, the game changes.
The new bottleneck is attention.
You can build 100 SaaS products. You can write 1,000 articles. You can launch 50 podcasts.
If no one is listening, you do not exist. If no one is watching, you have a “hobby,” not a “business.” If you have no distribution, you have zero leverage.
This is the new physics of wealth.
Look at it this way.
Scenario A: You are a “Creator.” You spend 6 months in a cave building the “perfect” product. You mortgage your time, your focus, your life. You launch. You have 0 followers. You post on X, and you get 1 like. From your mom.
You have a 1-in-1000 chance of success. This is not a strategy. This is gambling.
Scenario B: You are a “Director.” You have an audience of 100,000 people. You launch a fast, “good enough” product. 1% of your audience buys. You have 1,000 customers. Instantly. The product is a mess. It’s buggy.
It doesn’t matter.
You now have 1,000 paying customers, a flood of feedback, and real-world market data. You can iterate. You can improve. You can launch a second product. And a third.
If you have the audience, you cannot lose.
You can launch 10 failed products. Your 11th will make you a millionaire. The audience is the asset. The product is just a vehicle to monetize the asset.
Your audience is the single most valuable asset you can build. It is more valuable than your product. It is more valuable than your code, your articles, or your ideas.
We’ve discussed this before:
But we did not discuss how to develop this asset.
You must build this asset, and you must build it in parallel with your product.
The Parallel Protocol
Most people fail because they are sequential.
First, they build a product. Second, they try to find customers.
This is rookie-level. It’s a waste of time. It’s betting your entire life on a single coin flip.
The Director is not a gambler. The Director is a casino. We rig the game in our favor.
We solve Creation and Distribution at the same time.
How?
We make the process of building the product into the marketing. The work is the content.
This is the “Build in Public” S.O.P.
But not the way you’ve seen it done.
Most “creators” who build in public are just posting changelogs.
“v1.2.1 is live! We fixed a bug on the settings page.”
Nobody cares. This is not a “story.” This is a dev log.
It’s an advertisement. It has zero value.
You are a Director. You are not shipping a changelog. You are producing a movie. And you are the main character.
People are not loyal to products. They are not loyal to brands. They are loyal to stories. They are loyal to people.
Your “Build in Public” strategy should not be about your product. It should be about your struggle. It is about your journey.
It is the raw, authentic, unfiltered story of your mission.
The “Build in Public” S.O.P.
This is not a “content strategy.” This is a documentation strategy. You are not “creating content.” You are simply documenting your work.
This is a system. It requires zero extra effort.
Here is the exact protocol. This is the Standard Operating Procedure.
1. The “Day 1” Post: The Call to Adventure
This is the most important post you will make at the start. It is the hook. It is the inciting incident of your movie. It requires vulnerability.
It looks like this:
“Day 1. Woke up with an idea. Been dealing with this problem for a while, I think I found the solution. A tool that does X for [customer]. Most people in this space are [problem]. I think I have a better way. I have $0 and I’m a solo founder. I’m building this in public. Here is the plan. Follow along.”
This is powerful. You have set the stakes. You have defined the mission. You have invited people on the journey.
2. The “Ugly” Post: Proving Authenticity
This is where you build trust. “Creators” hide their ugly work. They want to present a perfect, finished product. This is a fatal error. It makes them unrelatable.
The Director shows the work.
“Day 5. Here is the first landing page mock-up. It’s ugly. The colors are wrong. The copy is weak. But it’s live. Shipping ‘ugly’ is better than not shipping at all. Speed is the new alpha.”
You have just done two things. You have proven you are not a “talker” but a “doer.” And you have given your new audience a chance to root for you.
3. The “Failure” Post: The Story Begins
This is the moment you win your true audience.
Heroes are boring. They are perfect. They are unrelatable. Protagonists are what we love. People who overcome struggle.
Your audience must see you struggle.
“Day 10. Hit a major coding bug. The entire auth system just collapsed. I spent 6 hours on it and I’m back at square one. This is brutal. Here’s how I’m thinking through it...”
This is not a failure. This is Act 2 of your movie. This is the conflict. People will now be checking your profile daily to see if you solved the bug. You are no longer a “brand.” You are a story they are invested in.
4. The “Feedback” Post: Building Your Team
You do not have the answers. The Director knows this. The Director’s job is to ask the right questions.
“Day 20. Just signed up our first 10 beta users. The feedback is brutal. I love it. They hate the dashboard. They are confused by the onboarding. They found 3 major bugs. This is a gift. We now know exactly what to fix.”
You are doing two things. First, you are showing humility. Second, you are enrolling your audience. They are no-longer “followers.” They are your co-directors. They are on the team. They will start sending you DMs with ideas. They are invested.
5. The “First Dollar” Post: The Payoff
This is the celebration. And because they were on the journey, it is their celebration, too.
People LOVE the money posts.
“Day 30. We have our first paying customer. $49. The first dollar. We are officially in business. To the 10 beta testers who ripped it apart: thank you. To everyone who followed this: we’re just getting started.”
You have just created a community. You have built a tribe. Now you have an asset.
The Psychology of the Void
I’ve given you the S.O.P. It is simple. It costs $0. It is the most effective marketing machine ever created.
So why doesn’t everyone do this?
Fear.
Rookie-level, ego-driven fear. The “Creator” mindset. The Director must purge this.
Fear #1: “They will steal my idea!”
This is the single most pathetic, amateur fear in the business. It is the mark of someone who has never built anything.
Let me be clear. Ideas are worthless. Ideas are a dime a dozen.
Execution is the only thing that matters.
By building in public, you are building a moat that no one can copy. They can copy your features. They cannot copy your audience. They can copy your code. They cannot copy your story. They can copy your words. They cannot copy your voice.
Let them try. While they are reverse-engineering your Day 10, you are on Day 50. You are shipping. You are learning. You are iterating.
You are building an un-copyable asset: trust.
Fear #2: “I will look stupid.”
Good.
“Looking stupid” is the price of admission. Perfectionism is a disease. It is a form of procrastination. It is your ego trying to protect you.
The Director knows that “perfect” is the enemy of “shipped.”
Shipping “ugly” is a feature, not a bug. It proves your bias for action. It shows you value speed over ego.
It also acts as a filter.
It repels the “critics.” The tire-kickers. The forum-trolls who have never built anything in their lives. These people are worthless. It attracts the “builders.” Other founders. Other operators. People who respect the grind. These are your future customers, partners, and champions.
You must be willing to be wrong. You must be willing to fail in public. Your ego is your greatest liability. Kill it.
The System Feeds Itself
Now you have the asset. You have the audience. This audience is the engine for your entire system.
This is the “closed-loop” I talked about in my blueprint. Each part of the system feeds the others.
This is how the Director thinks.
1. The Free Content (X, LinkedIn): The Story This is the top of your funnel. This is the “Build in Public” S.O.P. It’s the raw, daily-cut, behind-the-scenes. “Hit a major bug. Here’s what happened.” This builds your Authority and your Audience.
2. The Paid Content (Substack): The Playbook This is the middle of your funnel. You use the free platform to drive subscriptions to your paid one. The “call to action” is simple: “Free on X: You saw me struggle with the bug.” “Paid on Substack: You get the playbook. Here is the exact code, the 5 AI prompts I used to fix it, and the system I’m building so it never happens again.”
The “Story” is free. The “Playbook” is paid. The free content creates demand for the paid content.
3. The Product (SaaS): The Vehicle This is the final piece of the funnel. Who is the first customer for your SaaS? Your audience. Your beta testers? Your audience. Your first 1,00S customers?
Your audience.
You have de-risked your entire business. You built the distribution before you needed it.
The Flywheel: The work you do to build the SaaS is the marketing (Free Content). The marketing is the content (Paid Content). The content is a product (Substack). The audience from the content buys the main product (SaaS).
The loop closes. The flywheel spins. Faster. And faster.
The Director’s Mandate
You have the Director mindset. (Part 1). You now have the S.O.P. for building your primary asset: Attention. (Part 2).
You cannot be a Director without an audience. A director with no cast, no crew, and no one in the theater is just a man in an empty room, talking to himself.
Building your audience is not a “marketing” task. It is the task. It is your first and most important system.
The only thing it costs is your ego. This is the price. Most people will not pay it. This is why most people will remain thinkers. Some will become creators. But few will evolve into Directors.
And this is why they will lose.
You have the mindset. You have the audience. There is one piece missing.
You need to build. You need to build at a speed that your competitors cannot comprehend. You need to operate like a 50-person company, not a solo founder.
Next, I will give you the tools.
Next is Part 3: The “God-Mode” Toolkit.
So, here’s the choice. You can keep protecting your fragile ego and nursing your fears, guaranteeing a life defined by “what ifs.” Or you can accept the high price of admission.
Success demands your action, not your analysis. It demands your systems, not your mood. The discomfort you’re running from is the exact path you must take. Stop looking for a map; the path is built by your footsteps. The world owes you nothing.
Your life is waiting for you to give it orders.
Go. Claim. It.
Friends: in addition to the 17% discount for becoming annual paid members, we are excited to announce an additional 10% discount when paying with Bitcoin. Reach out to me, these discounts stack on top of each other!
👋 Thank you for reading Wealth Systems.
I want to learn what topics interest you, so connect with me on X.
…or you can find me on LNKD if that’s your deal.
I started Wealth Systems in 2023 to share the systems, technology, and mindsets that I encountered on Wall Street. I am a Wall St banker became ₿itcoin nerd, ML engineer & family office investor.
💡The BIG IDEA is share practical knowledge so we can each build and optimize our own wealth engines and combine them into a wealth system.
To help continue our growth please Like, Comment and Share this.
NOTE: The content provided on this blog is for informational purposes only and does not constitute financial, accounting, or legal advice. The author and the blog owner cannot guarantee the accuracy or completeness of the information presented and are not responsible for any errors or omissions or for the results obtained from the use of such information.
All information on this site is provided 'as is', with no guarantee of completeness, accuracy, timeliness, or of the results obtained from the use of this information, and without warranty of any kind, express or implied. The opinions expressed here are those of the author and do not necessarily reflect the views of the site or its associates.
Any investments, trades, speculations, or decisions made on the basis of any information found on this site, expressed or implied herein, are committed at your own risk, financial or otherwise. Readers are advised to conduct their own independent research into individual stocks before making a purchase decision. In addition, investors are advised that past stock performance is no guarantee of future price appreciation.
The author is not a broker/dealer, not an investment advisor, and has no access to non-public information about publicly traded companies. This is not a place for the giving or receiving of financial advice, advice concerning investment decisions, or tax or legal advice. The author is not regulated by any financial authority.
By using this blog, you agree to hold the author and the blog owner harmless and to completely release them from any and all liabilities due to any and all losses, damages, or injuries as a result of any investment decisions you make based on information provided on this site.
Please consult with a certified financial advisor before making any investment decisions.